george lakoff

Article: Berkeley author George Lakoff says, ‘Don’t underestimate Trump’

Article: Berkeley author George Lakoff says, ‘Don’t underestimate Trump’ (Article b

Fascinating read I wanted to share with everyone.  I love when people delve into the areas we normally don’t see. The areas normally hidden from us yet that wield enormous power and consequences.

The author goes underneath, taking a dive into people’s unconscious minds.  He fleshes out how linguistics and  cognitive processes combine to form a person’s internal view. The area he is particularly interested in has to do with political messaging and an individual’s response to that messaging based on two distinct internalized views of how families should ideally operate. He calls these two distinct views the “strict father family” (republicans) and the “nurturant parent family” (democrats). Each type responds to certain messaging that is effective for that view.

While I think there are of course other factors at play as far as a someone’s political candidate choice, he is definitely on to something important. Here is a powerful snippet from the article:

“But a worldview is exactly what Lakoff is talking about. “Ideas don’t float in the air, they live in your neuro-circuitry,” Lakoff said. Each time ideas in our neural circuits are activated, they get stronger. And over time, complexes of neural circuits create a frame through which we view the world. “The problem is, that frame is unconscious,” Lakoff said. “You aren’t aware of it because you don’t have access to your neural circuits.” So what happens when you hear facts that don’t fit in your worldview is that you can’t process them: you might ignore them, or reject or attack them, or literally not hear them.”

Link to this informative article on how people respond to (and what type of) political messaging based on their internal and mostly unconscious ideal family view.

George Lakoff
George Lakoff.
Photo: Daphne White




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